Rugby

 

Warringah Rats,

Shute Shield, Sydney

Time with The Siren: 3 weeks

Result:

  • First game-day jersey sellout ever

  • Highest home game revenue ever

Reaction:

"Our members are really enjoying the extra content and we are able to promote things happening around the ground before, during and after the game to people actually there."

- Luke Holmes, CEO, Warringah Rugby Club

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Racing

 

Rockhampton Jockey Club,

Rockhampton

Time with The Siren: 3 weeks

Result:

  • Increased engagement among racegoers

  • New revenue stream: mobile betting commissions

Reaction:

"The initial reaction from racegoers has been excitement and interest. We were keen to recapture commissions lost to betting on mobile and we've started that process."

- Tony Fenlon, CEO, Rockhampton Jockey Club

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