Warringah Rats,
Shute Shield, Sydney
Time with The Siren: 3 weeks
Result:
First game-day jersey sellout ever
Highest home game revenue ever
Reaction:
"Our members are really enjoying the extra content and we are able to promote things happening around the ground before, during and after the game to people actually there."
- Luke Holmes, CEO, Warringah Rugby Club
Rockhampton Jockey Club,
Rockhampton
Time with The Siren: 3 weeks
Result:
Increased engagement among racegoers
New revenue stream: mobile betting commissions
Reaction:
"The initial reaction from racegoers has been excitement and interest. We were keen to recapture commissions lost to betting on mobile and we've started that process."
- Tony Fenlon, CEO, Rockhampton Jockey Club
