Engage & monetise in seconds

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How do we do it? We create a virtual circle around your venue called a "geofence". The platform lets only those inside the circle see the content you capture live with your phone or schedule in the platform.

 

Exclusive content

There's more to your game or event than what's happening on the field. Make your game experience better by engaging fans with…

  • Previews of the big game

  • Content from the locker rooms

  • Analysis or reaction

  • Injury updates

  • Related, archival content

  • Calls to action to get fans involved in activations

  • Interview with players, coaches

  • The team song or post-match highlights

Whatever the content, the more you can engage those in the venue in their down-time, the better the experience. After all, whether it's a sporting event, music festival, fun run or conference, a sense of connection and belonging to the event and its personalities is why everyone is there!

  PUBLISH VIDEO IN < 10 SECONDS.

PUBLISH VIDEO IN < 10 SECONDS.

  PUBLISH IMAGES IN < 5 SECONDS.

PUBLISH IMAGES IN < 5 SECONDS.

  STREAM GAME VISION OR ALTERNATE CONTENT.

STREAM GAME VISION OR ALTERNATE CONTENT.

  STREAM ALTERNATE-LANGUAGE OR BESPOKE COMMENTARY.

STREAM ALTERNATE-LANGUAGE OR BESPOKE COMMENTARY.

 

Commercial

Offers are more valuable at your location

There's a reason bands sell merch at the event, and teams promote their next game during the current one. When fans are in "event-mode", it's time to:

  • Promote your own products, memberships and upcoming events

  • Bundle value-add benefits around the venue into memberships

  • Partner with local businesses in before- and after-event marketing

  • Boost your non-event-day revenue with offers customers can save for later

  • Create promotions to sell excess food, beverages or merchandise to reduce wastage

  SEND TIMED ADS BY PUSH NOTIFICATION.

SEND TIMED ADS BY PUSH NOTIFICATION.

  SERVE SCHEDULED, LOCATION-SPECIFIC OFFERS.

SERVE SCHEDULED, LOCATION-SPECIFIC OFFERS.

  PERSISTENT BUTTON LINKED TO SPONSOR URL.

PERSISTENT BUTTON LINKED TO SPONSOR URL.

 

Activation

Generate data and leads for you and your sponsors.  

If you don't know who is at your events and what their interests are, it's a lot harder to get them to come back. The Siren platform produces real-time data of who is at your event using the app.

Whether it's for lead generation, cross-marketing or fan engagement, if you don't own and gather your data, someone else will!

  SPONSORED SCRATCH-ITS GENERATE LEADS - POWERED BY SQWAD.

SPONSORED SCRATCH-ITS GENERATE LEADS - POWERED BY SQWAD.

  SPONSORED TRIVIA CAN BE TIMED TO BREAKS IN PLAY - POWERED BY SQWAD.

SPONSORED TRIVIA CAN BE TIMED TO BREAKS IN PLAY - POWERED BY SQWAD.

  TEAM PICKERS CREATE SPONSORED ENGAGEMENT - POWERED BY BENCHVOTE.

TEAM PICKERS CREATE SPONSORED ENGAGEMENT - POWERED BY BENCHVOTE.

  POLLS FOR A SINGLE EVENT OR SEASON - POWERED BY BENCHVOTE.

POLLS FOR A SINGLE EVENT OR SEASON - POWERED BY BENCHVOTE.

 

Data

  KNOW WHO IS AT THE GAME IN REAL TIME.

KNOW WHO IS AT THE GAME IN REAL TIME.

  DRIVE LOCAL FOOT TRAFFIC & TEST OFFERS.

DRIVE LOCAL FOOT TRAFFIC & TEST OFFERS.

 

Three app options

Already got an app, or want your own? Use The Siren app, an app with your brand or integrate into an existing app.

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Siren app

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Whitelabel app

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API