The Process

 
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Using The Siren at your event is easy. Here's how it works...

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Set up & promote

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Well before event day, give us the details of your event, including:

  • Event name

  • Team/organisation name

  • Location

  • Time and date of event

  • Logo

  • Ticket purchase link (if available)

We'll put all of that info in our system (see below). It takes about 5 minutes to set up an event, anywhere in the world. You'll be sent a login to The Siren admin portal and also get a login to your own Trello board where you can access everything you need - like...

Time to tell everyone to download The Siren! We'll supply promo graphics like the one below for you to use at your events and on your comms and socials:

 
 Details of an event entered in Siren platform. Siren staff will set this up for you.

Details of an event entered in Siren platform. Siren staff will set this up for you.

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Sell ads

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You'll want to promote your products (and your partners') to those at your event. You get two promos per event for free, and can on-sell up to 10 more (or we can on your behalf). There is also a persistent button position available (see red button below). Promos are an image that is 400px x 1000px. Just design and supply your promo images (or we can do it for you). We'll schedule them to appear during your event so you don't need to worry about them on game day. They may be:

  • A jersey or merch discount

  • Membership or upgrade offer

  • Food/beverage offer for in our near the venue

  • After the game event call-to-action

  • A partner venue offer with a redeem code

  • A co-branded partner offer

If you can't sell all your ads, we can help you (fees involved).

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Promote & publish

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It's game day! By now you'll have told all your fans or attendees to get The Siren by putting up posters at the venue, explaining what The Siren is on social media and your comms and telling your PA announcer. Now it's time to start publishing your behind-the-scenes content.

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A. Use the web browser on your phone (Chrome is our favourite) to log in to The Siren admin portal at admin.thesiren.com.au (or at the top of this page!). You'll use the login details we sent you in Step 1 above.

B. When logged in create new posts (see example). Use the blue NOW button to publish immediately or change the time field to schedule for later. Write a short line of text. Easy, right?!

C. Now get a great pic or some video. To publish a pic, go to the Image section, and hit the green SELECT FILE button. Take a photo like you normally would. The system will make a thumbnail automatically!

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To publish a video you'll need an image as a preview pic for the video, so do step C above first. Then go to the Video section, hit the green SELECT FILE button and record a video. (Try to keep it under 30 seconds so you don't send a huge file to all your fans!).

Then PUBLISH button. Whoohoo!

Examples include:

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  • Pre-event preparations/warm-up

  • Locker room/green room goings-on

  • Speakers backstage/behind-the-scenes

  • Crowd reactions

  • At-event activation or calls-to-action

  • Event operational alerts

  • Preparations for special shows/demonstrations

  • Half-time/break interviews or analysis

  • Mascot/activation hi-jinx

  • Team locker room victory/defeat reaction

  • Post-event reaction/wrap

  Fill in the time and post text and use the Image section for a image post.

Fill in the time and post text and use the Image section for a image post.

  Take an image (for the video preview) AND a video for a video post.

Take an image (for the video preview) AND a video for a video post.

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Review & repeat

The engagement was great, but what about the bottom line?

Used consistently over time, The Siren is proven to deliver:

  • Higher attendance: due to a better event experience.

  • Better event revenue: due to food/bev offers, better comms and longer venue dwell time.

  • Higher merch/membership sales: due to timed comms.

  • Smoother event operations: due to mass-notification capability.

  • Higher partner revenue: due to new digital inventory sales.

  • Better event data: due to Siren usage data.

Use The Siren consistently and you'll earn more revenue and increase fan engagement even more! Can you bundle a series of ads over several games into a bigger deal?